Britain’s most famous chef, Jamie Oliver, has launched his Ministry of Food Australia project. UK’s cooking celebrity aims to teach Australians how to prepare healthy food and fight obesity. He plans to achieve similar results and feedback as the one he got in Britain. Jamie started in 2005 with a TV series that helped to improve English school lunches. He then introduced the ‘Ministry of Food’ concept and drove throughout the country to set regional centers which teach people how to cook healthy meals.
Jamie Oliver launched his Australian campaign on Monday stating:
“Today will be a landmark day in the history of Australia’s fight against obesity.”
Jamie’s Australian weight loss campaign starts in Queensland. He will also get help from the local government, which will invest 2.54 Million USD in the next 4 years, to support this programme. A non-profit organisation set up by ‘The Good Guys’, a local electronics retailer will also raise funds for Jamie’s Ministry of Food Australia. Every transaction made through the retailer will collect funds for the project.
An Australian government study conducted between 2007 and 2008 showed that 61.4% of adult Australians are obese or overweight. Children from ‘down under’ are also not to slim either. The same study reported that 25% of kids between the ages of 5 and 17 are carrying extra pounds. Good luck Jamie with slimming down Australia!